There are a lot of unanswered questions in America. Most pressing amongst these questions are the ones that decry the fickleness of popularity. It’s as if the marketing landscape is high school all over again: There is no justice in the hierarchy of who gets to be popular and who is not. For instance:
- Firefly only got like 13 episodes, but American Idol is in its 38th season
- Serenity (the Firefly movie) never got a sequel. There are, to date, 18 Twilght movies.
- People complain if you talk a lot about Firefly.
- I can find a McDonalds in even the most remove stretches of Kansas, but I can’t find a knish within 100 miles of my house.
- Snookie is a household name. I am not.
And since I’m not a beer aficionado, can someone please explain how this ever made it to my local grocery:
Seriously, a beer that is named after a ship that sank on Lake Superior in 1975, killing its entire crew of 29 people. Perhaps its intended to be a beer for those grieving loss. Or those who dread dying by drowning. Or those who dread the song The Wreck of the Edmund Fitzgerald. Continue Reading…



















